Kohinoor Joy is dedicated to bringing delicious authentic food and enjoyment to your table. Expertly grown in the foothills of the Himalayas, they hand select the best grains to ensure their basmati rice is of the very finest quality.

In 2021 during the month of Navratri & Diwali, we were given a fantastic opportunity to work with one of the heavyweights in the Indian food industry, Kohinoor Joy (Owned by IEF Foods). The task was to successfully create and manage a 6-week digital ad campaign, running 3 simultaneous ad groups, each with separate target audiences, across both Facebook & YouTube.

Our strategy proved extremely successful and allowed us to gain a huge amount of exposure for the brand. We targeted Mums, Caterers and Shopkeepers in this campaign and ran a separate advertising videos for each of the 3 separate ad groups. In doing, so we were able to ensure a proper targeted ad to each of the 3 main audiences who purchase rice products from Kohinoor Joy.